Education
They strive to educate the public about the often-overlooked role of Black cowboys in shaping the history of the American West. This includes providing resources such as educational materials, programs, and presentations to schools, community centers, and other organizations.
Preservation
The organization works to preserve the stories, artifacts, and traditions of Black cowboys and cowgirls. This may involve collecting oral histories, documenting historical sites, and advocating for the preservation of relevant cultural landmarks.